LOANS STARTING AT 5% INTEREST A WEEK

Here in the Sacramento area, certain business people are hoping this story has no legs at all. For those with concerns, sleeping soundly at night comes at a premium, if at all. The general public will read this story and think it's solely about loan sharking in the greater Sacramento area, but it goes way beyond that. The story itself is missing critical elements, lacks the obvious questions an article like this would raise, and people in the know spot these omissions from the get go.

I must admit I'm enjoying this article and looking forward to more front page, above-the-fold stories in the future.